--- title: "Google Ads: Send offline conversion data to Google Ads via Zapier" description: Send conversion events for Lead, Qualified Lead, Appointment and Bill directly from Demand IQ to Google Ads via Zapier. --- [Skip to content](https://knowledge.demand-iq.com/send-offline-conversion-data-to-google-ads-via-zapier#main-content) English Show submenu for translations [CONTACT SUPPORT](https://knowledge.demand-iq.com/kb-tickets/new?hsLang=en) ![Horizontal DIQ Logo with Wordmark light@3x.png\]](https://knowledge.demand-iq.com/hs-fs/hubfs/Horizontal%20DIQ%20Logo%20with%20Wordmark%20light@3x.png?height=36&name=Horizontal%20DIQ%20Logo%20with%20Wordmark%20light@3x.png) Open main navigation Close main navigation - English Show submenu for translations - [CONTACT SUPPORT](https://knowledge.demand-iq.com/kb-tickets/new) - [Demand IQ](https://demand-iq.com/) [Demand IQ](https://demand-iq.com/) Search the knowledge base... - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://knowledge.demand-iq.com/?hsLang=en) 2. [Legacy Journeys (Stella)](https://knowledge.demand-iq.com/legacy-journeys-stella?hsLang=en) 3. [Integrations](https://knowledge.demand-iq.com/legacy-journeys-stella?hsLang=en#integrations) # Google Ads: Send offline conversion data to Google Ads via Zapier ## Send conversion events for Lead, Qualified Lead, Appointment and Bill directly from Demand IQ to Google Ads via Zapier. #### What You'll Need - **Admin** access to your Google Ads Account  - Access to your Demand IQ platform - Access to Zapier Premium (we're happy to host this on our account for you) ### Instructions: Conversion Tracking with Google Ads | Creating a conversion event We will be creating four different conversion events that are automatically tracked and sent by Demand IQ through Zapier to Google Ads. These events are:  - Lead - Qualified Lead - Appointment - Appointment with Bill   Go to **Google Ads **and click **Conversions** under **Tools and Settings**.  ![](https://knowledge.demand-iq.com/hs-fs/hubfs/Screen%20Shot%202022-08-15%20at%2011-57-19%20AM-png.png?width=688&name=Screen%20Shot%202022-08-15%20at%2011-57-19%20AM-png.png) Click the **blue "+" button** to create a new conversion event.  ![](https://knowledge.demand-iq.com/hubfs/Screen%20Shot%202022-08-15%20at%2011-59-36%20AM-png.png) Select **Import** as the conversion type.  ![](https://knowledge.demand-iq.com/hubfs/Screen%20Shot%202022-08-15%20at%2012-00-24%20PM-png.png) Since we're importing via Zapier, select **Other data sources or CRMs** and **Track conversions from clicks**. Click "Continue".  ![](https://knowledge.demand-iq.com/hubfs/Screen%20Shot%202022-08-15%20at%2012-01-36%20PM-png.png) Select the **Category **for your conversion event.  - Lead: Submit Lead Form - Qualified Lead: Converted Lead - Appointment: Book Appointment - Appointment with Bill: Book Appointment or Other ![](https://knowledge.demand-iq.com/hubfs/Screen%20Shot%202022-08-16%20at%2011-23-31%20AM-png.png) **Name your conversion event** something descriptive.  If you have a conversion value for your conversion event, enter it in the **Value** section. *Using different values for your Leads, Qualified Leads, Appointments, and Appointments with Bills will help Google optimize for the highest possible Return-on-Ad-Spend. If not, select **Use the same value for each conversion**. * **Count:** Select **Every** as we want to count per click.  **Click-through conversion window:** Select **90 days** **Attribution model:** Select **Data-driven** ![](https://knowledge.demand-iq.com/hubfs/Screen%20Shot%202022-08-16%20at%2011-33-25%20AM-png.png) Continue by clicking **Create and continue** Import offline conversions by **Import from data platform.** Then, in the second field, search "Zapier" and select **App Status by Zapier**.  ![](https://knowledge.demand-iq.com/hubfs/Screen%20Shot%202022-08-16%20at%2011-35-34%20AM-png.png) If you have not already linked a Zapier connection to your account, you'll likely get a pop-up window that will have you authorize Zapier to link to Google Ads. Click **Authorize**.  ![](https://knowledge.demand-iq.com/hubfs/Screen%20Shot%202022-08-16%20at%2011-34-48%20AM-png.png) Once you hit **Finish** at the bottom button, your conversion event is all set up in Google Ads! ### Instructions: Conversion Tracking with Google Ads | Creating the Zapier connection We will be connecting Zapier with Demand IQ via your unique API Key and exporting data to Google Ads. We will be creating four different pathways that are automatically tracked and sent by Demand IQ through Zapier to Google Ads. These events are:  - Lead - Qualified Lead - Appointment - Appointment with Bill *\*\* Skip the Google Sheets row as that is NOT needed to complete the Zap. * ![](https://knowledge.demand-iq.com/hs-fs/hubfs/Screen%20Shot%202022-08-16%20at%2011-41-10%20AM-png.png?width=608&name=Screen%20Shot%202022-08-16%20at%2011-41-10%20AM-png.png) **1. Trigger:** New or Updated Lead in Demand IQ  **App:** Demand IQ  **Event:** New or Updated Lead Pull API key from the Demand IQ portal in the **Configurator \> Integration tab \> API Key** and paste into API field. ![](https://knowledge.demand-iq.com/hubfs/Screen%20Shot%202022-08-16%20at%2011-49-26%20AM-png.png) ![](https://knowledge.demand-iq.com/hubfs/Screen%20Shot%202022-08-16%20at%2011-52-17%20AM-png.png) **2. Filtering Step** Click **round "+" button** and select **Filter** from app events. Then **Continue if... Latest GCLID exists.** ![](https://knowledge.demand-iq.com/hubfs/Screen%20Shot%202022-08-16%20at%2012-06-08%20PM-png.png) **3. Pathways + Path Rules** Click **round "+" button** and select **Pathway** from app events. Add 4 paths that are descriptive like the following:  \- Lead Conversions \- Qualified Lead Conversions \- Appointment Conversions \- Appointment w/ Bill Conversions For each pathway, each will have a set of rules. The rules will decipher what kind of lead is being allowed to pass to the next step. For example, below will be the following rules for each lead status: \*\* ***Make sure you are using these exact rules or the path rules will NOT work. *** \- **Lead Status** exactly matches **Lead - Lead Status** exactly matches **Qualified Lead \- Lead Status** exactly matches **Appointment  - Lead Status** exactly matches **Appointment with Bill** ![](https://knowledge.demand-iq.com/hs-fs/hubfs/Screen%20Shot%202022-08-16%20at%2012-09-40%20PM-png.png?width=483&name=Screen%20Shot%202022-08-16%20at%2012-09-40%20PM-png.png) ![](https://knowledge.demand-iq.com/hs-fs/hubfs/Screen%20Shot%202022-08-16%20at%2012-12-04%20PM-png.png?width=485&name=Screen%20Shot%202022-08-16%20at%2012-12-04%20PM-png.png) ![](https://knowledge.demand-iq.com/hs-fs/hubfs/Screen%20Shot%202022-08-16%20at%2012-12-40%20PM-png.png?width=484&name=Screen%20Shot%202022-08-16%20at%2012-12-40%20PM-png.png) ![](https://knowledge.demand-iq.com/hs-fs/hubfs/Screen%20Shot%202022-08-16%20at%2012-13-03%20PM-png.png?width=488&name=Screen%20Shot%202022-08-16%20at%2012-13-03%20PM-png.png)   **4. Google Ads ** Click **round "+" button** and select **Google Ads** from app events.  Finally, we will be setting up the data fields to pass offline data to Google Ads.  **App & Event:** Google Ads **Event:** Send Offline Conversions Connect Google Ads account by signing in through Google Ads via Zapier.  ***Step Details: *** **Conversion User Identifier Source:** gclid **Conversion Action:** Select the name of the conversion event you previously set up in Google Ads. Likewise, this will change for each of the 4 leads stages and you'll select the corresponding conversion action for each lead stage.  **Timestamp:** Use [this link](https://zapier.com/help/create/customize/insert-the-time-your-zap-runs-into-a-field) and can use the "Zap\_meta\_human\_now" field ![](https://knowledge.demand-iq.com/hubfs/Screen%20Shot%202022-08-16%20at%2012-15-29%20PM-png.png) Then, click **Test Action**. If not all are a success, it is likely you're using test data that does *NOT* have a GCLID, causing the data not to test successfully.  **Repeat these steps for all 4 pathways and the zap is complete.** At the top right, click **Publish** and your Zap is all set! As a side note, you'll want to make sure Google Ads and Zapier are linked, so there are two ways to do so. One way, this will automatically pop up in the process of setting up your import in Google Ads. From the window below, you'll want to click "Authorize" to accept imports from Zapier.  ![](https://knowledge.demand-iq.com/hubfs/Screen%20Shot%202022-11-03%20at%201-36-32%20PM%20(1)-png.png) If this doesn't pop up, Zapier might already be linked to Google Ads, but double check just to verify. In Google Ads, at the top, click "Tools and settings" and under that, click "Linked accounts"  ![](https://knowledge.demand-iq.com/hubfs/Screen%20Shot%202022-11-03%20at%201-41-41%20PM-png.png) In "Linked accounts", make sure Zapier is being shown as linked, and if not, click "Zapier" and "Link".  ![](https://knowledge.demand-iq.com/hubfs/Screen%20Shot%202022-11-03%20at%201-42-51%20PM-png.png) Once this is done, you're all set! - [Getting Started](https://knowledge.demand-iq.com/getting-started?hsLang=en#main-content) - [Configure Your Tool](https://knowledge.demand-iq.com/getting-started?hsLang=en#configure-your-tool) - [Integrate Your Website](https://knowledge.demand-iq.com/getting-started?hsLang=en#integrate-your-website) - [Integrations](https://knowledge.demand-iq.com/integrations?hsLang=en#main-content) - [Google](https://knowledge.demand-iq.com/integrations?hsLang=en#google) - [Zapier](https://knowledge.demand-iq.com/integrations?hsLang=en#zapier) - [HERO](https://knowledge.demand-iq.com/hero?hsLang=en#main-content) - [Getting Started with Hero](https://knowledge.demand-iq.com/hero?hsLang=en#getting-started-with-hero) - [Using the Hero App](https://knowledge.demand-iq.com/hero?hsLang=en#using-the-hero-app) - [Hero Admin Portal](https://knowledge.demand-iq.com/hero?hsLang=en#hero-admin-portal) - [Hero Integrations](https://knowledge.demand-iq.com/hero?hsLang=en#hero-integrations) - [Legacy Journeys (Stella)](https://knowledge.demand-iq.com/legacy-journeys-stella?hsLang=en#main-content) - [Billing](https://knowledge.demand-iq.com/legacy-journeys-stella?hsLang=en#billing) - [Integrations](https://knowledge.demand-iq.com/legacy-journeys-stella?hsLang=en#integrations) - [Best Practices](https://knowledge.demand-iq.com/best-practices?hsLang=en#main-content) - [Performance Marketing Tracking](https://knowledge.demand-iq.com/best-practices?hsLang=en#performance-marketing-tracking) - [Demand IQ Landing Page](https://knowledge.demand-iq.com/best-practices?hsLang=en#demand-iq-landing-page) [![Chill listening crop-3](https://knowledge.demand-iq.com/hs-fs/hubfs/Marketing%20Services/Demand%20IQ%20Wide.png?width=224&height=55&name=Demand%20IQ%20Wide.png "Chill listening crop-3")](https://portal.demand-iq.com) Demand IQ © 2021. 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