Learn what data fields Demand IQ sends to Zapier when a new lead is created or updated.
id - Unique string for Demand IQ records. You can use this as a unique identifier as well in your CRM.
Lead Status - Five options passed as a string:
- Lead
- Qualified Lead
- Disqualified Lead
- Appointment
- Appointment with Bill
First Name - String
Last Name- String
Variation Name - String
E-mail - Email
Phone - (XXX) XXX-XXXX
Address - String
Unit - String
City - String
State - Two-Letter State Code
Zip Code - Five Numerical Digits
Average Bill - String
Disqualified Reason - Three options passed as a string:
- Renter
- Poor Credit
- Other (Catch all for all other screening questions like property type. Full screening questions passed along in Screening Details field.)
Timeframe - Three options passed as a string:
- ASAP
- Next 6 Months
- Still Researching
Meeting Datetime - MM/DD/YYYY HH:MM AM/PM
Meeting Timezone - String
Variation Name - String used to denote version of Demand IQ (ZIP code entrance, Spanish, etc.)
Jornaya Lead ID - Unique string used for communications compliance
Original Source - URL from where the user started the Demand IQ funnel
Referring URL - Intermediate URL through which a user passed into the Demand IQ funnel
UTM Campaign Source - String
UTM Campaign Medium - String
UTM Campaign Name - String
UTM Campaign Term - String
UTM Campaign Content - String
Latest FBCLID - Facebook Ad Click ID
Latest GCLID - Google Ad Click ID
Resume URL - URL to resume ballpark estimate through Demand IQ portal
Screening Details - One large string containing the following:
- Average Bill
- Customer Type
- Timeframe
- Screening Questions
- Meeting Datetime
- Meeting Timezone
- Jornaya Lead ID
- Visitor ID
- Utility Bills URL
- Estimate URL
Screening Questions - String containing all qualification questions. Each question and answer is delimited by a semicolon.