---
title: "Zapier: Demand IQ's Fields"
description: Learn what data fields Demand IQ sends to Zapier when a new lead is created or updated.
---

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# Zapier: Demand IQ's Fields

## Learn what data fields Demand IQ sends to Zapier when a new lead is created or updated.

**id** - Unique string for Demand IQ records. You can use this as a unique identifier as well in your CRM.

**Lead Status **- Five options passed as a string: 

- Lead
- Qualified Lead
- Disqualified Lead
- Appointment
- Appointment with Bill

**First Name **- String

**Last Name**- String

**Variation Name **- String

**E-mail**- Email

**Phone** - (XXX) XXX-XXXX

**Address**- String

**Unit**- String

**City**- String

**State**- Two-Letter State Code

**Zip Code**- Five Numerical Digits

**Average Bill**- String

**Disqualified Reason**- Three options passed as a string:

- Renter
- Poor Credit
- Other (Catch all for all other screening questions like property type. Full screening questions passed along in Screening Details field.)

**Timeframe** - Three options passed as a string:

- ASAP
- Next 6 Months
- Still Researching

**Meeting Datetime** - MM/DD/YYYY HH:MM AM/PM

**Meeting Timezone **- String

**Variation Name** - String used to denote version of Demand IQ (ZIP code entrance, Spanish, etc.) 

**Jornaya Lead ID**- Unique string used for communications compliance 

**Original Source** - URL from where the user started the Demand IQ funnel 

**Referring URL **- Intermediate URL through which a user passed into the Demand IQ funnel

**UTM Campaign Source** - String

**UTM Campaign Medium**- String

**UTM Campaign Name**- String

**UTM Campaign Term**- String

**UTM Campaign Content**- String

**Latest FBCLID** - Facebook Ad Click ID

**Latest GCLID** - Google Ad Click ID

**Resume URL **- URL to resume ballpark estimate through Demand IQ portal 

**Screening Details** - One large string containing the following:

- Average Bill
- Customer Type
- Timeframe
- Screening Questions
- Meeting Datetime
- Meeting Timezone
- Jornaya Lead ID
- Visitor ID
- Utility Bills URL
- Estimate URL

**Screening Questions** - String containing all qualification questions. Each question and answer is delimited by a semicolon. 

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